Led the redesign and rebranding of a SaaS design agency website to improve user experience and increase client acquisition. Transformed a visually appealing but low-converting site into a structured, conversion-driven experience. Increased conversion rate by 30% through improved navigation, clear messaging, and stronger call-to-actions.

Problem

Despite strong visual design, the website struggled to convert visitors into clients:

• low conversion rate despite steady traffic

• unclear navigation across services and portfolio

• weak or missing call-to-actions

• inconsistent branding that diluted trust

👉 The site looked good, but failed to guide users toward action

Key Insight

Analysis and user feedback showed:

• Users were interested, but didn’t know what to do next

• Portfolio and services lacked clear structure and hierarchy

• Visual design alone wasn’t enough → decision-making friction was high

👉 The problem wasn’t aesthetics—it was lack of clarity and direction

Solution

• Redesigned the website with a conversion-first structure, guiding users from landing → trust → action

• Simplified navigation to make services and portfolio easier to explore and understand

• Introduced clear, strategically placed CTAs to drive client inquiries

• Reworked branding to create a consistent and trustworthy identity

• Built high-fidelity designs and prototypes, validated through usability and A/B testing

Impact

• Increased conversion rate by 30%

• Improved user engagement and time spent on site

• Increased client inquiries and project sign-ups

• Strengthened brand perception and clarity of services