AI SaaS Platform

Led product design for a responsive web and mobile app, covering user flows, UX strategy, and UI systems.

Industry

Ed Tech

Services

End-to-End Product Design

Tech Stack

Figma, React, ROR

Duration

1 Year


Led end-to-end product design for an AI-powered learning platform (web and mobile), starting from a blank slate. Defined product structure, core user flows, and scalable UI systems to turn an abstract idea into a usable MVP. Improved onboarding and core workflows through user testing and iteration. Delivered developer-ready Figma designs within a cross-functional team, helping the product scale to 1M+ users.

Problem

Students rely on multiple disconnected tools (notes, flashcards, tutors), making learning:

  • fragmented

  • time-consuming

  • hard to stay consistent

Existing solutions focused on adding features instead of simplifying the learning experience.‍

Product Definition

Starting from scratch, I helped shape the product by:

  • Identifying core use cases (test prep, summaries, flashcards, tutoring)

  • Prioritizing features based on user value, not complexity

  • Structuring the product into a guided learning system instead of a tool collection

πŸ‘‰ The goal was not to build more features, but to create a clear learning journey

Key Insight

Early exploration showed:

  • Users don’t need more study tools β†’ they need clarity and structure

  • Too many options increase drop-off

  • A guided flow improves engagement more than feature depth

Solution

  • Designed onboarding to place users into a personalized learning path

  • Created structured workflows for key features (flashcards, summaries, test prep)

  • Built a modular UI system to support multiple features without overwhelming users

  • Designed consistent experiences across web, mobile, and tablet

  • Established a scalable design system for future product growth

  • Delivered developer-ready Figma files for implementation

Impact

  • MVP reached 5,000 users within 90 days of launch

  • Contributed to scaling the platform to 1M+ users

  • Enabled faster product iteration through a structured design system

  • Improved clarity and usability across the core learning experience

Create a free website with Framer, the website builder loved by startups, designers and agencies.