Home Gig is a B2B Home Renovation Platform connecting homeowners with service providers for renovation projects. Led user research and designed core web and mobile experiences, structuring the platform into clear, scalable user flows. Unified the product using Material Design across 100+ screens and improved conversion rate by 62% through data-driven UX decisions.

Problem

Unlike freelance marketplaces, home renovation platforms face:

• unclear project requirements

• inconsistent pricing expectations

• chaotic communication between homeowners and providers

This leads to poor matches, wasted time, and low trust on both sides.

Key Insight

A direct copy of freelance marketplaces doesn’t work here.

👉 Homeowners need guided input and clarity before matching
👉 Service providers need qualified leads, not volume

Solution

Transformed the Upwork-style bidding model into a structured job posting system tailored for home renovation

• Designed guided project creation flows to reduce vague requirements and improve estimate accuracy

• Built a controlled bidding experience to prevent spam and irrelevant outreach

• Introduced fair lead distribution logic to avoid provider competition imbalance

• Created a scalable design system across 100+ screens for consistent product growth

Impact

Increased conversion rate by 62% through structured flows and improved matching quality

• Reduced communication friction by replacing unstructured messaging with guided interactions

• Delivered a scalable foundation for a two-sided marketplace product